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Product Package Research 2018-07-17T08:38:28+00:00

Product Package Research

Find out which packaging options will work best with your target audience.
Compare options and get unfiltered, unbiased opinion on the things to improve.

Product Packaging Testing

Product Packaging Research
How It Works

First, present your packaging options and ask the audience for feedback, unprompted and unguided. Let your audience tell you what they like or don’t like.

Once you’ve gathered the unprompted opinions it’s time to get some quantifiable feedback on the key characteristics that are important to you.

Whether you’re comparing two packaging variants or you are just looking to test the emotions and feelings created in the people that view your packaging, a well crafted rating question will help. 

The combination of unprompted open questions and prompted rating questions gives a quick and effective combination of quantitative and qualitative measures to help guide your packaging development.

EXPECTED OUTCOMES

PREFERENCE

Learn which variant is the most preferred and why.

EMOTIONS

Learn which emotions or behaviours your packaging will illicit.

IMPROVEMENTS

Find out what improvements could be made to your packaging

PRICE

Discover which packaging option consumers will pay a higher price for.

SURVEY

Structure

Start with an aided, unprompted open question allowing respondents to provide their unfiltered opinion and end with an aided, prompted series of rating statements to measure your required characteristics.

#TypeQuestion(s)Aid
1Open QuestionThree or Four unprompted opinion questions.Packaging Images
2Rating QuestionUp to 10 statements to rate the characteristics.Packaging Images

Price Range

Unit price of between $9 to $13 per response with a total cost of between $450 and $,5000 depending on inclusions.

Sample Size

  • 50 for quick indication

  • 100 for strong guidance
  • 271 90% confidence @ 5% error
  • 385 95% confidence @ 5% error

Examples of the survey questions are available.

Click the button below to see a series of question examples to include in a product packaging survey.

GET IN TOUCH WITH US

Get started now! If you have any questions,
send us a message via the contact form below.



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