Product Packaging Research
How It Works
First, present your packaging options and ask the audience for feedback, unprompted and unguided. Let your audience tell you what they like or don’t like.
Once you’ve gathered the unprompted opinions it’s time to get some quantifiable feedback on the key characteristics that are important to you.
Whether you’re comparing two packaging variants or you are just looking to test the emotions and feelings created in the people that view your packaging, a well crafted rating question will help.
The combination of unprompted open questions and prompted rating questions gives a quick and effective combination of quantitative and qualitative measures to help guide your packaging development.
Examples of the survey questions are available.
Click the button below to see a series of question examples to include in a product packaging survey.
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